In Your Direction
With the new campaign titled In Your Direction, we are marking a new chapter in our development, focused on modernising our fleet, refreshing our visual identity, designing new uniforms, and spotlighting the people who make up Croatia Airlines and are here for you. The campaign highlights the company’s strategic direction: a reliable, modern, and personal passenger experience. Its special quality lies in authenticity – the faces of the campaign are not professional models, but actual employees of Croatia Airlines.
Danijela Jelić, Lana Novoselac, Ana Vrdoljak, Juraj Đurinović, Velibor Meandžija, and Sven Rumora embody the values of Croatia Airlines through their participation, and are at the heart of a story built on trust and service quality.
The campaign coincides with a comprehensive fleet renewal, which includes the arrival of 15 new Airbus A220 aircraft, as well as a complete redesign of the visual identity. The new logo, more contemporary aircraft livery, and redesigned uniforms were created with the aim of highlighting the national identity more clearly and presenting the brand in a more modern way on the international stage.
As the flag carrier, Croatia Airlines plays an important role in shaping the world’s perception of Croatia. That is why technical precision, quality, and safety are emphasised as the core values of our identity, while the In Your Direction campaign clearly conveys that Croatia Airlines always takes passengers in the right direction – wherever their destination.
Credits:
- Campaign concept – Ivana Ivanković & Mladen Šarić
- Photography – Mladen Šarić
- Styling – Martina Vrdoljak Ranilović
- Video – Timy Šarec
- Hair design – Valentina Tuđman
- Makeup design – Tena Bašić
- Featured staff – Danijela Jelić, Lana Novoselac, Ana Vrdoljak, Juraj Đurinović, Velibor Meandžija, Sven Rumora
- Copywriter – Ivana Ivanković
